UTM Builder
Build properly formatted UTM tracking URLs for your Google Analytics campaigns.
Quick presets:
The page you're linking to
Where the traffic comes from (e.g. google, newsletter)
The marketing channel (e.g. cpc, email, social)
Identify your campaign (e.g. spring_sale)
Identify paid search keywords (optional)
Differentiate ads or links (optional)
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that tell Google Analytics where your traffic came from. There are five standard parameters:
- utm_source — identifies the traffic source (e.g. google, newsletter, twitter)
- utm_medium — identifies the marketing medium (e.g. cpc, email, social)
- utm_campaign — identifies the campaign name (e.g. spring_sale, product_launch)
- utm_term — identifies paid search keywords (optional)
- utm_content — differentiates ads or links (optional, used in A/B tests)